The Urgent Intrapreneur Opportunity: An Introduction for Corporate Leaders
Entrepreneurs and their startups are the rock stars of our age. The power and freedom that they embody is presented through a constant stream of media stories highlighting success, purpose and bucolic work environments. This lasting societal shift (not a fad) presents both challenges and opportunities for mature corporate organizations.
As leaders of established companies once again focus on attracting, retaining and driving value from employees, intrapreneurship provides an approach to capture the enterprising spirit typically associated with younger ventures.