The 2015 Front End of Innovation (FEI 2015) USA conference took place at the Boston World Trade Center and Seaport in May. The event demonstrated the increasing sophistication around innovation, still a new corporate competency. During the sessions and within participant conversations, several key themes came through loud and clear. This article provides an overview of the event with a focus on the key themes that we observed.

FEI 2015 Suzan Giganti

Standing room only at Suzan Briganti’s (Totem) presentation FEI 2015

Sophistication in culture

A few years ago it seemed that everyone who presented at this event was talking about the great results that they achieved by running a challenge, or doing some sort of activity. At the 2014 FEI event, the issue of addressing and enhancing corporate culture seemed to take center stage. In 2015, corporate culture was addressed by speakers in increasingly sophisticated terms, case studies and responses. There were presentations around behavioral change and the infusion of culture into the DNA of corporations.  Suzan Briganti, from Totem, presented a perspective to identifying different personality types from an innovation perspective to a packed room on Day #1. Susan Cain (author, The Power of Introverts) talked about the value of introverts within a corporate context.

Innovation training continues to expand

The importance of empowering employees and providing the tools to support innovation in an effort to increase the throughput of executed ideas was a general theme.

Aligned with the cultural imperative, organizations showcased their efforts around effectively training and engaging employees on innovation skills and processes. A number of speakers talked about their experiences, including Anthony Lambrou (Pfizer), Deb Arcoleo (Hersheys), Kim Kleinmen (General Electric) and Steve Garguilo (Johnson and Johnson). Each organization took differing approaches to their efforts, but they all appeared to align with their goal of building the overall innovation capability. The importance of empowering employees and providing the tools to support innovation in an effort to increase the throughput of executed ideas was a general theme.

From vendor products to vendor solutions

A number of the vendor presentations talked positioned their offering more towards comprehensive solutions, that seek to extend their influences deeper into the innovation lifecycle. Aligned with this thinking was an apparent move to demonstrate more flexibility to account for the existing processes and needs within their client’s organizations. In the past, they may have demanded a specific approach, now they are showing more flexibility in aligning with existing processes. Overall, we take this as a sign that the customer base is becoming more sophisticated and have built processes to support their specific needs, rather than basing their approach on what is offered by the marketplace. James Gardner (Mindjet) and Hutch Carpenter (Hype Innovation) both seemed to demonstrate this thinking.

Laggards join the fray

We noticed a number of organizations in attendance that may be considered laggards within the innovation development space. This demonstrated to us that the desire to drive innovative thinking and development now permeates all shapes and sizes of organizations, private or public in nature.


David Kelley from IDEO at FEI 2015

Focus on focus

Many speakers referenced our increasingly frazzled and frantic lives within the context of innovative development.  The importance of taking time out to properly consider something, or even nothing, was referenced by speakers such as Tom Kelley (IDEO), Denise Fletcher (Xerox), Seth Godin (Author). They all talked to the importance of reflection, consideration and time for experimentation in order to drive innovative thinking and idea development. A great concept when we are all being pulled in a million different directions at any point of the day.

Quick and dirty

One of the many focuses of the conference was on lean approaches to idea development, primarily in the excellent keynote presentation by Steve Blank (author). Although the majority of the attendees were from larger corporations, this approach was regularly presented in the context of start-ups.

The myth of “positive failure”

Consistent with past versions of this and other events, examples of failure were presented in a favorable light. This can be a difficult reality when operating in a large, complex organizations who rarely look at failure positively. Sure, it is an opportunity to learn, but the reality is that in most organizations failure is failure, with little positive benefit achieved for anyone.


There were many discussions around Minimal Viable product used to bring products to market quickly to assess viability. In line with this thinking, the Shark Tank model of vetting ideas and raising money seemed to be an popular model for corporate engagement.

Overall, we felt that it was an exceptional conference. The quality of content was far higher than in years past, and we look forward to next year’s event. Congratulations to the organizers for all of their efforts.